LEPAS lays out Europe launch plan with three new NEV models

LEPAS, Chery Group's premium new-energy vehicle brand, is building out its lineup ahead of planned launches in Sweden, Denmark, Czech Republic, Hungary and Slovakia in the first half of 2027. The brand is using Auto China 2026 to spotlight three models and a broader push to expand its footprint across Europe.

Why it matters: - LEPAS is positioning itself for a wider European rollout as demand grows for premium electric and hybrid vehicles with more than just range and speed. - The planned launch in Sweden and four other markets in the first half of 2027 puts the brand on a clearer path to scale in Europe. - LEPAS is backing that expansion with a product line aimed at city commuting, longer trips and different electrification preferences.

What happened: - LEPAS, Chery Group's premium new-energy vehicle brand, highlighted its growing product portfolio ahead of planned launches in Sweden, Denmark, Czech Republic, Hungary and Slovakia in the first half of 2027. - The brand made its European debut at Milan Design Week earlier this year. - LEPAS has since begun market entry in the UK, Italy and Spain. - At Auto China 2026, under the theme "Elegance Moves the World," LEPAS presented its NEV strategy and global product lineup. - The lineup included LEPAS L6 EV, LEPAS L4 EV and LEPAS L6 PHEV.

The details: - LEPAS says its 2026 focus is delivering across three areas: brand, product and global network. - The brand is built on Chery's global R&D network and three core pillars: leopard aesthetics, refined interiors and elegant technology. - LEPAS says the goal is to move NEVs from a technology race to a lifestyle choice. - The brand plans to introduce 10 NEV models over the next three years across multiple powertrains. - LEPAS says its global dealer and service network now includes more than 500 sales and service locations. - Chery Auto was founded in 1997 and operates in more than 130 countries and regions. - Chery Auto says it has been China's top passenger-car exporter among Chinese brands for 23 straight years. - Chery Group's iCAUR brand is also preparing to launch in several European markets. - More information on launch timing, model lineup, local sales and service will be announced later.

Between the lines: - LEPAS is framing its products around design and ease of use, not just drivetrain performance. - The brand is targeting a European customer base with different driving conditions and electrification levels across markets. - That suggests LEPAS wants to localize its message and product mix as it expands region by region. - The emphasis on a premium lifestyle identity signals that LEPAS is trying to compete on brand perception as much as hardware.

What's next: - LEPAS will share more details later on exact launch timing, market-specific model availability and aftersales support. - The company is expected to keep building its European partner network ahead of the 2027 rollout. - Additional model launches should follow as LEPAS works toward its 10-model NEV plan.

The bottom line: - LEPAS is using 2026 to turn a brand concept into a concrete European launch strategy, with Sweden among the first wave of markets in 2027.